Work, not jobs

Most of us might still need jobs in order to pay the bills. But what I constantly see around me (and in myself) is that we crave for work. Meaningful, creative, engaging work.
This type of work seems to be scarce, or hard to find – most jobs don’t seem to provide avenues for engaging in meaningful work. And because we need jobs to stay economically afloat, the stark choice is almost always made in the same way.
There’s massive latent potential in the billions of humans that desire true work but are engaged in mere jobs. I believe that in unlocking this potential we’ll find answers to our environmental, economic and political crisis. And that the thrust of the true work of billions will take us much, much farther than beyond our current problems.
Unlocking this potential may just be the fundamental problem of our time.